No Place Like Gnome

LAST CHANCE, CO – Everyone is talking about he ubiquitous “gnome retirement” billboards for HALO (Home for Abused Lawn Ornaments). So much so that Grace Scott, the founder of the non-profit sanctuary, has been bombarded with inquiries about which ad agency came up with the clever campaign. “Hiring a huge ad agency was never a consideration,” says Scott. “We have been – and still are – working with the small design studio that created our logo in the mid-1990s. Their talent has made us what we are today, and I wouldn’t want to work with anyone else.”

She is referring to the Boston-based studio named LIMA Design, which used to be known as “the little studio with big vision”. Today, they are not only known as the creative brains behind this incredibly popular HALO campaign, but are also well-known for the blockbuster success they have had with promoting the airline LIITA (most recently making news for their “pink planes”).

Whatever is next in the creative queue for HALO is being kept under wraps at the moment. When asked, Ms. Scott’s only reply was, “hang on to your lawn jockeys… it’s gonna be big!”

Love is Brilliant

HEART BUTTE, MONTANA – The internationally famous airline service, LIITA®, has taken their brand one step further. The trendsetting airline, already miles ahead of the competition thanks to a genius logo and branding campaign conceived by LIMA Design, has just had its entire fleet of planes painted a shade of pale magenta to coordinate with their logo.

“It’s brilliant,” says veteran LIITA pilot Mitchell Mount. “The planes are much more visible to other aircraft, air traffic control towers, and flying wildlife. I expect our safety record to be improved immediately,” boasts Mount.

Another successful branding move just may propel this cinderella-story company into airline infamy… ain’t love grand?

Being a SPASB just got cool…

CHICKASAW COUNTY, MISSISSIPPI – The Society for the Protection of Adults who Still Believe in Santa (SPASBS) has just released it’s new ad campaign for the 2008 holiday season. The ads, created by world-famous LIMA Design, will be featured on billboards, mall kiosks, Nutcracker Ballet playbills, and eggnog cartons across the country.
In previous years the society has underplayed the rather nerdy profile of the majority it’s members, but LIMA has managed to elevate this particular aspect of the society’s membership demographic to a new, more trendy level.
The new ad concept comes just on the heels of the logo unveiling in the Fall.