Jingly Singles

BELL, FL – Social networking sites are plentiful these days and most people are happy dabbling around in them. But some people are more than happy. About everything. These are who are downright jolly… all the time. Now, thanks to a small company in Florida called MirthCo, Inc., these merry souls (those that are single, anyway) have their own online social networking site.

The site, called “Jingle”, is the first of its kind. It’s a jovial online environment where CF-singles (those whom have been “confirmed jolly” by the gateway survey each applicant must take to gain access to the site) can be themselves without feeling out-of-place. “It’s not generally a very cheerful world we live in these days,” says Sonny Glee, a new member of the Jingle™ community. “This is a place where we can freely be happy without being ridiculed. It’s like a permanent Christmas feeling. And it’s nice that we can meet other singles with similarly cheery outlooks on life.”

The vice-president of marketing for MirthCo, Anna Polly, reports that the site signed up over 9,000 members in the first two hours after it went live on November 1st of this year. She attributes the initial success of the pre-launch marketing campaign to a small Boston-based communications design firm the company outsourced the work to called LIMA Design. “The people at LIMA are among the most talented I’ve worked with and, just as important, they are a cheery sort! So delightful to interact with! This is something we value here at MirthCo!”

LIMA’s Jingle logo, after debuting only one month ago, has already been nominated for a HaLoW award (Happy Logos of the World) and is reportedly also in the running for a BOSSY award (Best Online Singles’ Site of the Year).

No Place Like Gnome

LAST CHANCE, CO – Everyone is talking about he ubiquitous “gnome retirement” billboards for HALO (Home for Abused Lawn Ornaments). So much so that Grace Scott, the founder of the non-profit sanctuary, has been bombarded with inquiries about which ad agency came up with the clever campaign. “Hiring a huge ad agency was never a consideration,” says Scott. “We have been – and still are – working with the small design studio that created our logo in the mid-1990s. Their talent has made us what we are today, and I wouldn’t want to work with anyone else.”

She is referring to the Boston-based studio named LIMA Design, which used to be known as “the little studio with big vision”. Today, they are not only known as the creative brains behind this incredibly popular HALO campaign, but are also well-known for the blockbuster success they have had with promoting the airline LIITA (most recently making news for their “pink planes”).

Whatever is next in the creative queue for HALO is being kept under wraps at the moment. When asked, Ms. Scott’s only reply was, “hang on to your lawn jockeys… it’s gonna be big!”

Love is Brilliant

HEART BUTTE, MONTANA – The internationally famous airline service, LIITA®, has taken their brand one step further. The trendsetting airline, already miles ahead of the competition thanks to a genius logo and branding campaign conceived by LIMA Design, has just had its entire fleet of planes painted a shade of pale magenta to coordinate with their logo.

“It’s brilliant,” says veteran LIITA pilot Mitchell Mount. “The planes are much more visible to other aircraft, air traffic control towers, and flying wildlife. I expect our safety record to be improved immediately,” boasts Mount.

Another successful branding move just may propel this cinderella-story company into airline infamy… ain’t love grand?