HEART BUTTE, MONTANA – Love is in bloom for the little airline known as LIITA (pronounced “leetah”). After almost 17 years in business founder and CEO Leonard Craft decided this would be the “make or break” year for his company, Love is in the Airlines. In January, he hired the team of ace designers at LIMA Design in Boston, MA to revamp the LIITA brand in hopes it would revive the floundering airline.
The move paid off – LIMA created a logo that has already become well-known around the country. The talented studio also developed a brand identity program and aggressive marketing campaign that seems to have given the struggling company the “wind beneath its wings” it sorely needed. “It’s incredible,” say Craft, “last month we established new ‘love hubs’ in Romance, Wisconsin and Valentine Creek, Maryland. Next year, we are hoping to add a hub in Love Lake, Missouri.”
Much to Craft’s delight – and thanks to LIMA Design – it seems people are finally seeing airplane flight for the romantic adventure it is. What does the future hold for LIITA? According to Craft, the airline will really “shoot for the stars” in the coming months: negotiations are underway for a hub in Loveladies, New Jersey.
