Famous Almost Beyond Belief (FABB)

Jingly Singles

In Branding/Campaigns, Logos on November 30, 2010 at 11:11 am

BELL, FL Social networking sites are plentiful these days and most people are happy dabbling around in them. But some people are more than happy. About everything. These are who are downright jolly… all the time. Now, thanks to a small company in Florida called MirthCo, Inc., these merry souls (those that are single, anyway) have their own online social networking site.

The site, called “Jingle”, is the first of its kind. It’s a jovial online environment where CF-singles (those whom have been “confirmed jolly” by the gateway survey each applicant must take to gain access to the site) can be themselves without feeling out-of-place. “It’s not generally a very cheerful world we live in these days,” says Sonny Glee, a new member of the Jingle™ community. “This is a place where we can freely be happy without being ridiculed. It’s like a permanent Christmas feeling. And it’s nice that we can meet other singles with similarly cheery outlooks on life.”

The vice-president of marketing for MirthCo, Anna Polly, reports that the site signed up over 9,000 members in the first two hours after it went live on November 1st of this year. She attributes the initial success of the pre-launch marketing campaign to a small Boston-based communications design firm the company outsourced the work to called LIMA Design. “The people at LIMA are among the most talented I’ve worked with and, just as important, they are a cheery sort! So delightful to interact with! This is something we value here at MirthCo!”

LIMA’s Jingle logo, after debuting only one month ago, has already been nominated for a HaLoW award (Happy Logos of the World) and is reportedly also in the running for a BOSSY award (Best Online Singles’ Site of the Year).

Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.