Famous Almost Beyond Belief (FABB)

No Place Like Gnome

In Billboards, Branding/Campaigns on January 15, 2009 at 1:00 pm

billboardLAST CHANCE, CO Everyone is talking about the ubiquitous “gnome retirement” billboards for HALO (Home for Abused Lawn Ornaments). So much so that Grace Scott, the founder of the non-profit sanctuary, has been bombarded with inquiries about which ad agency came up with the clever campaign. “Hiring a huge ad agency was never a consideration,” says Scott. “We have been – and still are – working with the small design studio that created our logo in the mid-1990s. Their talent has made us what we are today, and I wouldn’t want to work with anyone else.”

She is referring to the Boston-based studio named LIMA Design, which used to be known as “the little studio with big vision”. Today, they are not only known as the creative brains behind this incredibly popular HALO campaign, but are also well-known for the blockbuster success they have had with promoting the airline LIITA (most recently making news for their “pink planes”).

Whatever is next in the creative queue for HALO is being kept under wraps at the moment. When asked, Ms. Scott’s only reply was, “hang on to your lawn jockeys… it’s gonna be big!”

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